Step #9 of Ten
I’ve been asked many times, what is a keyword research for? When it comes to the Internet, I would say it starts at the beginning all the way to the end of your SEO marketing for a successful online business. When people want to find something, they type the keywords into their search box. If you did the proper keyword research and implemented them as part of your content for proper SEO then, your page/post will appear.
You see without knowing what people are looking for and how they are looking for it, your website will not receive the proper traffic. You need to understand how to rank for the right keywords by knowing your market’s keyword usage. This way you’ll learn which keywords and phrases target the customers you want as you start to understand your customer’s needs by targeting with SEO on your side.
To me, keyword research will be one of the most important things you need to do if you plan on getting not only a successful online business operational but for you to speed up the process. Without it, I believe it’s like traveling blind. You do not want just any visitors showing up to your site, what you’re really after is qualifying visitors.
A simple example of this will be if you are selling power tools for renovations.
If you receive a thousand visitors to your site looking to purchase garden tools, then your traffic will not convert.
Now even if you only receive a hundred visitors but this time they are looking for tools to renovate with, you very well could make some sales.
You need traffic, but you want the right kind of traffic. With proper keyword research, you would be able to find out what people are purchasing and to what degree. You would be aware of any changes in the marketplace by conditions, products, services and the content the visitors are actively searching out.
How To Choose Keywords
You are going to have a website that will ultimately have your content, and you will be using keywords to attract your visitors. Again if you are not using a keyword tool, then you are essentially for all intensive purposes operating blind. Each page/post you write needs to be about something your visitors require. You need keywords or phrases to get them there so when they type into the search box; your keywords match what they are looking for which brings your page/post in front of them.
Take the power tools as another example again:
- Circular saw
- Cordless Drill
- Cordless Power Saw
From me listing these four types of tools do you know which one sells better than the other? Without a keyword research tool, there is no way of knowing. Let me throw another variable into the mix. When it comes to the Internet, doing a search for any of those four is a waste of time as they are too general and not specific enough. Through Keyword research, you would find out that there is too much competition to attract any potential visitors trying to use them as keywords.
What you would discover is the long tail keywords would end up working better. Long tail keywords are phrases or more detailed descriptions of what people enter into the search box to find what they want.
- Dewalt cordless power drill
- Dewalt 18 volt cordless power drill
- Dewalt 18 volt cordless drill
All three of these you could compete with, but you’ll find the second entry has less than ten people per month searching that phrase, no need to waste your time. The first entry has about nine searches where the third one had six times that.
Now instead of settling for any of those keywords with a little more checking, Dewalt hammer drill comes in at 184 visitors. By doing the keyword research, you’ll be able to target the best keywords and phrases for your website pages/posts.
Starting Your Business With Keyword Research
The same way you would use a keyword research tool to figure out what keywords or phrase you will use to generate the required traffic you need on your pages/posts. It is a good idea also to use it to define the niche and name of your business as well.
In the beginning, I made the same mistake as many others have, but you will have the opportunity to skip this error as I explain what it is. I have an offline business as people tend to call a brick and mortar that can exist without any Internet. My company is TD Remodeling and for an offline business, the name is fine. Now that I’m also doing online business with this endeavor, the actual name as far as a keyword goes for the search engine is crap. Less than 10 people per month will enter this name for a search. I have to rely on all the pages/posts that I have placed proper keywords in, to get all my traffic that I now receive by the thousands.
So when I first started just over a year ago with this new provider, before learning the difference and redesigning TD Remodeling, I set up a test site which I called Say It With Photographs picking out a name as I normally would. This website also requires my pages/posts to generate the traffic as the name is also crap for keyword entry. After learning and working the test site, it was not until I started making money that I thought about helping others repeat what I have done minus the mistake with choosing a name.
After learning and working the test site, it was not until I started making money that I thought about helping others repeat what I have done minus the mistake with choosing a name.
Before we finish this step and move over to the last and final step, I want to explain the power of having a keyword tool for proper research and how it can save you money and help you earn money faster.
Most people pick names as I had in the past for my offline business and the first one as a test site last year April 2015 to learn about making money online. The name has no traffic value until you brand it. Branding just means that you have become so popular, people come to you because they know who you are for what you have to offer. It takes a lot of time and money to get there.
There are companies out there that will sell you traffic; most are useless, but they tend to cost $20 US dollars per 10,000 visitors. Now I’m going to show you the true power of what is a Keyword research for! Now that I’ve learned what I need to do, and to give others the same opportunity I decided to start this website. The name I researched and chose to use has an average monthly search result of 269410 people entering my name into the search box.
Now that I’ve learned what I need to do, and to give others the same opportunity I decided to start this website. The name I researched and chose to use has an average monthly search result of 269410 people entering my name into the search box.
That would mean for me to have the same results for my business TD Remodeling to have the same entries for my domain name here, I would need to pay $538.82 US dollars to have the same traffic per month. The other thing to mention is before you end up with your pages/posts all starting to make the first page, your website domain name will move into the first page within the year.
What do you say we go to Step #10 and put this all together!